DIGITAL MARKETING STRATEGY
For Local Food Sellers
Because relying on social media and luck is why you keep going home with leftovers.
I’m Bethany Archer, and I’m a former 6-figure digital SVG designer turned cookie baker and marketing educator.
I teach digital marketing strategy to local food sellers, cottage food makers, and home bakers.
Here, we go beyond the farmers market and focus on practical strategies for how local food sellers can grow with email marketing, text messages, simple websites, and getting found online in both Google and AI.
It’s time for you to grow smarter – not harder.
YOUR FIRST STEP: GET FOUND
Before text messaging, websites, or SEO wizardry, you need two very unsexy but very powerful things:
- A clear way for people to find you
- A reliable way for you to reach your customers
But no worries! I’ve got you covered with my Food Sellers Digital Marketing Pack – and it’s free.
Inside, you’ll get:
- The Get Found Online Blueprint so customers know where you exist and how to buy from you
- An Online Visibility Audit Worksheet so you can see what’s working (and what’s quietly not)
- An Email Marketing Setup Jumpstart to get your email list set up and ready to go so you can implement some of the strategies I’m going to teach you
This is the foundation everything else builds on (and yes, you can set it up in an afternoon).
Grab the free starter pack below, then come hang out with me on the podcast. I can’t wait to see you there! 👇👇👇
LISTEN TO THE PODCAST
Each week on On Your Terms: Marketing Local Food with Bethany Archer, I share real-world business & digital marketing insights for cottage bakers, food truck owners, and other local food producers who want to stop guessing and start growing.
If you dream of a life on your own terms and have a passion for food, these episodes are designed to help you learn how to grow your business to a lifechanging level.
FEATURED EPISODES
A food business can sometimes feel like gambling – it is so unpredictable, we never know if we will be going home empty handed or with half of our food unsold.
So we hustle harder to make up for it.
But my friend – you don’t need to work harder.
By working smarter and building simple systems into your marketing, you’ll connect with your customers more consistently, strengthen loyalty, and keep them coming back again and again.
If you’re ready to really put in the time to grow your business so you can live life on your own terms (instead of the hamster wheel of the 9-5)…
…Pull up a chair, grab a coffee (or a cookie!) and let’s get to work.