Bethany Archer believes local food entrepreneurs deserve more than burnout and guesswork. They deserve freedom, confidence, and a business that actually supports their life.

As a business educator and marketing strategist, Bethany helps small food producers, bakers, and market vendors learn how to grow their customer base without relying on the algorithm gods. Through her podcast, The Local Food Business Lab, she shares approachable strategies for reaching customers directly – like using text and email marketing, building real community connection, and creating an online presence that works even while you’re baking, delivering, or chasing kids across the farmers market.

She’s on a mission to help local food sellers step off the 9–5 hamster wheel, take control of their marketing, and build thriving, sustainable businesses – on their own terms.