Hey friend! I’m Bethany.

I’m an entrepreneur, baker, marketing educator, and single mom of three.

Like a lot of people (maybe you, too!), I’ve always had a streak of entrepreneurialism.

From making homemade candles as a teenager to running a profitable coffee-mug shop in my thirties, I’ve always found myself building some business or another.

In 2017, I started selling digital designs online, and everything changed. Over three years, I built that little idea into a six-figure business… and then Covid happened.

My income dropped by 80%, and it never quite went back to normal afterwards.

That forced me to step back and rethink everything – how I wanted to work, live, raise my kids, and build a life that actually fit my values.

I’d always been passionate about business… but I realized I was really passionate about teaching business and helping other people grow.

So naturally, I did what any reasonable human being would do…

…I moved 1,500 miles away and started a home bakery.

Reasonable? No? 🤣

But I’m a risk-taker. So I dove in – baking from home, selling at the farmers market, learning the rhythms of local food businesses firsthand.

And of course, using my knowledge of digital marketing strategies to grow my business and consistently have a line in front of my market booth.

And very quickly, I noticed something:

Most of my fellow sellers weren’t doing any real marketing outside of posting on social media – and as a result, consistently going home with leftovers.

Meanwhile, this marketing thing is second nature to me.

And that’s when it hit: this is where I’m meant to be.

If you’re reading this, you already know the unique challenges of selling food locally.

Unsold product isn’t something we can stick in a tub for next week. A rainy Saturday can ruin an entire week’s income.

Some big event in town happening during your market? You’ll never be able to predict if that means the market will be dead or crazy busy.

Foot traffic is unpredictable. Local weather has more control than we ever will.

But here’s the thing – there ARE things we can control:

We can build connections with our customers so we’re not relying on Instagram algorithms or the whims of a market crowd to determine whether we have a good sales day.

We can use simple websites, and smart online positioning so we show up when people in our area search for “best ___ near me” – whether they’re using Google or AI.

And very importantly – we can use text marketing and email marketing to build relationships with our customers and reach them directly.

Some quick statistics...

Most people don’t realize this, but your social media posts reach VERY few of your followers.

If you’re posting on Facebook, you might reach 5-8% of your followers.

On Instagram, you might get 8% if your account isn’t too big (because they throttle your reach when you start getting more followers… nuts, huh!).

Now… let’s compare that with 40-50% open rates % for email and 95% for text message marketing, you’ll see why those two things are SO much more effective than posting and hoping.

This is where local food businesses thrive.
Not on hustle, not on luck – but on systems that support them.

Ultimately, I want you to build a business that changes your life (and your family’s!) the same way these systems changed mine.

I believe deeply in living life on your own terms.

For my family, that means being home, being available, and not needing to negotiate time off just to take a kid to the dentist.

Undeniably, I am passionate about baking.

But even MORE so, I am passionate about teaching other sellers to be successful in their businesses.

That’s why I do this.
I want you to have that kind of freedom too.

I know what it feels like to sit there in frustration wondering how you’re ever going to make this work.

I’ve been there – more than once.

So pull up a chair, grab a coffee, and let’s figure this out together.

You’ve got a business worth building… and you don’t have to do it alone.

Ready to Get Started?

If you’re ready for a simple, steady way to grow your business without the chaos of algorithms and burnout, start with the foundation that changes everything: a place to reach your customers directly.

That place is email marketing.

I created a guide for you to take your first step – this Simple Email Marketing Jumpstart Guide will walk you through setting up the list your future business will rely on.

It only takes a few hours and once you’ve got it ready, you’ll be all set to start implementing what I’m going to teach you.