Curious about me?
Hey Friend!
My name is Bethany Archer and since 2017 I have run the six-figure SVG design business Board & Batten Design Co.
This business was lifechanging, and took me from a constantly broke single mom of three, to a six figure business.
But a wrench got thrown into my plans when I could no longer sit at a computer all day due to health issues.
So I am instead following a lifelong dream of owning a cookie bakery here in the Missouri Ozarks.

But – my friend – This will not be a side gig.
I intend to grow this business to a full time occupation, and I am going to document the process here for you as a sort of “case study.”
Things like:
- Using email marketing to connect in a personal way with local customers
- EFFICIENTLY growing my email list (more than just a few people at a time)
- Building a commercial kitchen so I can grow bigger than local
- And create the life I always dreamed of 🥳
Want to know my plans?

There is definitely some gear-shifting that will be going on.
I attribute my former success to one thing – connecting to my customers on a personal level using email marketing.
But there are some unique challenges I’m seeing with taking my online business marketing knowhow and applying it to this situation.
A situation where I have a perishable, physical product to sell and I want to get to full time level as soon as I can.
So – if you’re interested in learning this bakery thing along with me, and seeing what creative ideas I might have for growing this thing beyond just a side gig…
…if you wanna see what a six-figure online businesswoman would do with a small local bakery…
…Then sign up for my list below and follow along with my growth and learn with me!
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